Keeper Test: The Controversial Question Netflix Uses to Decide Who Stays and Who Goes

Introduction

Netflix is known for its unique company culture, built on freedom and responsibility. But behind this innovative approach lies a practice that sparks both admiration and controversy: the Keeper Test. This straightforward yet powerful question is what Netflix managers use to determine whether an employee should stay or leave the company.

The Keeper Test revolves around a single, direct question for team leaders: “If this person were to leave tomorrow, would you fight to keep them?” If the answer is no, Netflix prefers to part ways with the employee and find someone who is a better fit. This radical approach has played a key role in Netflix’s success, but it has also drawn significant criticism. Is it an effective way to build a strong team, or just a ruthless way to manage talent?

What Is the Keeper Test and How Does It Work?

The Keeper Test was introduced by Reed Hastings, Netflix’s co-founder and former CEO, as part of the company’s philosophy of always retaining top talent. The logic is simple: managers should constantly evaluate whether each team member is truly indispensable. If not, the company opts to replace them with someone who is.