How to Increase App Downloads in 10 Simple Steps

Wondering how to increase app downloads? A strategic focus on localization can help you do it simply and effectively.

Why Are People’s Phones Filled with Apps?

It’s a question that keeps many app marketers up at night. Some believe it’s driven by a psychological need to conserve energy — apps help us accomplish more with less effort. Others argue that our always-connected lifestyle fuels the demand for apps.

Regardless of the reason, one thing is clear: the average person uses 46 different apps each month, and this number continues to grow. The real challenge, then, is ensuring that your app is one of those 46, especially in international markets. This guide explores how localization can boost app downloads and expand your reach.

What Is Mobile App Localization and Why Does It Matter?

Mobile app localization is the process of adapting every aspect of an app — including its UI, text, layout, visuals, and more — to suit a specific market (or “locale”).

Effective localization ensures that an app feels natural and relevant to users in the target market by considering cultural differences, legal requirements, and other factors beyond just language.